shopetteandelle.com | Free Online SEO Audit for shopetteandelle.com

Tasks

Avoid using deprecated HTML tags.

SEO

URL

Domain : www.shopetteandelle.com/

Character length : 24

Title

ette and elle

Description

Free spirited fashion based in NW Portland, Oregon.

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

url: https://www.shopetteandelle.com/
site_name: ette + elle
type: website
title: ette and elle
image: http://cdn.shopify.com/s/files/1/1046/6498/t/46/assets/logo.png?16456682355807499218
image:secure_url: https://cdn.shopify.com/s/files/1/1046/6498/t/46/assets/logo.png?16456682355807499218
description: Free spirited fashion based in NW Portland, Oregon.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://shopetteandelle.com/robots.txt

User-agent	Disallowed for the search engines
*	/admin /cart /orders /checkout /10466498/checkouts /carts /account /collections/+ /collections/%2B /collections/%2b /blogs/+ /blogs/%2B /blogs/%2b /design_theme_id /preview_theme_id /preview_script_id /apple-app-site-association
adsbot-google	/checkout /carts /orders /10466498/checkouts /design_theme_id /preview_theme_id /preview_script_id
Nutch	All subpages are denied to crawl

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

ette and elle

Character length : 13

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 3%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
0	0	0	1	0	3

Heading structure in the source code

<H4> Follow us! @etteandelle
<H6> ☾
<H6> Sign Up for our Newsletter
<H6> Photography

Word cloud

sweaters2
shorts2
dresses2
tops2
jackets2
look2
newsletter2
usd2
book2
home2
skirts2
gbp2
cad2
aud2
eur2
jpy2

Keyword matrix

word	title	descriptions	heading
sweaters
shorts
dresses
tops
jackets
look

Two Word cloud

usd cad2
eur jpy2
cad aud2

Three Word cloud

usd cad aud2
sweaters jackets look2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 2 images on this web page.

Alternate attributes for the following 1 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

//cdn.shopify.com/.. /slideshow_4.jpg?16456682355807499218

Readability

Flesch–Kincaid Grade Level

1.80

Flesch Reading Ease

86.90

Coleman Liau Index

11.00

Automated Readability Index (ARI)

1.50

Dale–Chall Readability

6.20

SMOG Index

6.70

Spache Readibility

3.50

Number of letters

429

Number of words

Number of sentences

Average words per sentences

Number of syllables

130

Syllables in words

133

Average syllables in words

1.38

Number of words in first three syllables

Percentage of word / syllables

12.77

Words not in Dale-Chall easy-word list

Words not in Spache easy-word list

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking css files

https://fonts.googleapis.com/css?family=.|Raleway:light,normal,bold|R...

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

https://www.shopetteandelle.com/services/javascripts/currencies.js

File size of all javascript files combined

566.02KB

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

File size of all css files combined

136.92KB

CSS minifying

Great! The CSS elements are minified.

Speed test – Compression

Uncompressed size of the of the HTML

28.15KB

Gzip compression

Error! By using Gzip you can save 9.8KB (68% compression) on your site.

By compressing https://integration.dynavi.com/js/dynaviBootstrap-2.0-min.js you can save 9.8KB (68% compression rate)

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
https://integration.dynavi.com/js/dynaviBootstrap-2.0-min.js	Expiry time is not specified
https://integration.dynavi.com/js/dynaviBootstrap-2.0.css	Expiry time is not specified
https://cdn.shopifycloud.com/payment-sheet/assets/latest/spb.js	5 minutes
https://cdn.shopify.com/.. /trekkie.storefront.min.js?v=2017.09.05.1...	30 minutes
https://cdn.shopify.com/s/javascripts/currencies.js	3.6 hours

Speed test – Images

File size of all images combined

708.01KB

Image optimisation

All images are optimized.

Links

We found a total of 24 different links.
Internal links: 11
External links: 13

External links:

Link text (anchor)	Link strength
Instagram
https://www.shopwildstyle.com/collections/accessories
Follow us! @etteandelle



ellekendall
@garrettsuper
@oliviastrohmphoto
@courtneysteeves
@samihigh
@brittanymenear
Powered by Shopify

Internal links:

Link text (anchor)	Link strength
Log in
Cart (0)
Checkout
https://www.shopetteandelle.com
Home
Tops + Dresses
Shorts + Skirts
Sweaters + Jackets
LOOK BOOK
Shipment & Returns
ette + elle

Website security

23.227.38.64

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Warning! The website contains at least one unencrypted email address.

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Icons

Favicon

Good! The website uses favicon.

Typos

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SEO report of shopetteandelle.com